BRILLIANCE JEWELERS FULL
BRILLIANCE JEWELERS FREE

BUT: these supply chains are controlled by the very companies which have committed countless atrocities for which the jewelry industry is well known. We’ll explore this in great detail in Part Six - but for now, here’s the key:Ī company as dominant as Brilliant Earth - unless they are a visionary committed to real change (such as Patagonia) - must rely on mainstream supply chains. It also paved the way for narratives adopted by the 1100-plus members of the Responsible Jewelry Council (RJC), a certification/trade association broadly denounced by a wide swath of social and environmental justice watchdogs - and of which Brilliant Earth is an important member. To trust has been easy, because Brilliant Earth’s marketing spoke powerfully to the emerging “conscious” consumer market. We, as concerned consumers, just need to trust them and “join” in - as this screenshot shows: They claimed - accurately, at least from a market-dominance perspective - that the ethical/responsible jewelry movement was “their” movement. With VC funding, over the years they grew to dominate internet searches related to ethics + wedding rings, engagement rings, and/or diamonds. The two founders, graduates of Stanford Business School, saw a blue-sky opportunity in the ethical jewelry movement. They have 15 showrooms across major US markets, and over 300 employees. Brilliant Earth had sales in the first half of 2021 of $163 million. Before the IPO, the company was owned by private equity fund Mainsail Partners III, along with its founders. You can jump around as you please, but together they create one coherent argument.Īt the end, we provide you valuable links to selected articles gathered from our thousands of hours of research.īrilliant Earth Review Part One: Brilliant Methods To Shape Your Viewsīrilliant Earth was founded 2005 - and in September 2021, the company went public on Nasdaq, raising $115 million.

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Part 7: Where Black African lives don't matter to jewelers: spinning the 'conflict free diamond' narrative.Įach of these sections stands alone.

Part 6: Hiding crimes in plain sight: How Brilliant Earth endorses the standards of the mainstream jewelry sector, designed to maintain the status quo. Part 5: How Brilliant Earth's marketing term 'fair trade gold' is deceptive and undermines the broader Fairtrade and Fairmined Gold movement. Part 4: How certification systems function as a cover-up. Part 3: A detailed look at the gold supply chain, and the recycled gold greenwashing hoax. Part 2: My 2007 interview with a Brilliant Earth co-founder - and, a definition of ethical jewelry based on moral veracity.

Part 1: Who is Brilliant Earth? Illuminating their methodology to control the market narrative. Our Brilliant Earth Review contains seven parts: If you want the essential information to purchase a ring that honors your concerns for ecology, racial and social justice, and the environment, this Brilliant Earth review is for you.īest of all: reading this Brilliant Earth review will empower you to cut through Brilliant Earth’s “ethical jewelry” spin -as well as the spin on any other so-called “ethical' jeweler’s website.

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This is an insider’s analysis full of details you will not find anywhere else, written by two ethical jewelry activists - one of whom even advised Brilliant Earth back in 2006, and has pioneered and tracked the ethical jewelry movement for the past seventeen years. This Review vs Other Brilliant Earth Reviews But this is NOT a typical Brilliant Earth review…

Obviously, this is a bold indictment against the (self-proclaimed) “global leader” in ethically-sourced jewelry. In this article, we’ll break down why things are not always as they seem.īuying from Brilliant Earth is THE WORST choice you could make.if you are interested in “ethical” or “responsible” jewelry that can change the world.īrilliant Earth may appear to be change-makers like Patagonia, but they are really more like the Monsanto of the jewelry world. Yet, the self-proclaimed 'global leader of ethical jewelry' had for years been promoting these diamonds as part of their 'vision' for the future of the ethical jewelry - despite Russia's previous invasions of Chechnya, annexation of Crimea, attempted extermination of the LGBTQ+ community, and interference in the 2016 US Presidential election. SPECIAL NOTE: After Russia launched its invasion of Ukraine in February 2022, Brilliant Earth announced it would no longer sell Russian diamonds. Alrosa, which supplies 30% of the world's diamonds, has direct ties to Russia’s nuclear program. Alrosa, Russia’s 1/3 state-owned diamond mining company, has contributed so much money to the Russian navy that this submarine was named after it.

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